SWU Movie: `Israel Matters´ Display—A Unique Educational Tool

DISPLAY INSPIRES, EDUCATES AND COUNTERS ANTI-ISRAEL HATE WALLS

StandWithUs has a creative new way to educate and inspire people about Israel, and to counter the anti-Israel hate walls that tour U.S. campuses. The new initiative is a display, called “Israel Matters”. It has 16 colorful panels, each 7 feet high, that collectively tell Israel’s story through photographs and basic facts. Its unifying theme is “peace takes two” and students on campus have referred to it as the "Path to Peace."

When students found out that the anti-Israel wall was going to appear at UC Santa Barbara this month, pro-Israel students requested the new “Israel Matters” display. They set it up directly across from the anti-Israel display where it was an imposing, informative counter to the anti-Israel wall. The “Israel Matters” display caught the attention of hundreds of passing students who often grouped around to ask questions and learn more. (You can see the video under the Article.)

“We wanted to provide students with something that that they could use to educate their peers and tell Israel’s side of the story,” explained Jerry Rothstein, COO and Creative Director of StandWithUs. "We specifically wanted to create something large scale for students who would like to respond to the anti-Israel walls and campaigns that many of them are seeing on their campuses."

Each seven-foot, two-sided panel covers a different topic. One describes Israeli innovations in science and medicine while another features excerpts from the Hamas charter to educate viewers about terrorism and the challenges Israel faces.

“The beauty of the “Israel Matters” display is that students and community leaders can choose which panels they want to use and which would be most suitable for their environments, and custom panels can even be created upon request. The display has been designed to withstand outdoor elements and it can be set up in a variety of shapes. It works as a two sided path, a circle, or even in a straight line. Organizers can place the display wherever they have room for people to walk alongside the panels. It is a simple and ideal educational tool,” said Roz Rothstein, StandWithUs CEO.

 

StandWithUs / Photo: SWU

 

10.05.2012